Body Recon delivers surgical and non-surgical cosmetic treatments to clients across Geelong. For over 15 years, they’ve offered services including:
- Advanced injectables
- Skin treatments
- Medical grade laser therapies
Led by an incredibly passionate and motivated leadership team, Body Recon is driving innovation and excellence in aesthetic care.
The Challenge
Body Recon was already achieving significant success. However, the leadership team recognised untapped potential and felt ready to scale their Geelong business. Determined to evolve, they began self-implementing the Entrepreneurial Operating System (EOS), to streamline operations and accelerate growth.
Progress was steady, but not transformative. They wanted more. More of what? They wanted more clarity, traction, and impact. Despite their ambition, the path forward remained elusive. They wanted to bring new opportunities to the business, while not losing the high level of customer care and service excellence.
At this pivotal moment, they reached out to Murray Smith, a Geelong-based EOS Implementer and business teacher, facilitator and coach known for helping organisations unlock their full potential. Murray does this by bringing a proven, effective and simple system (EOS), used by over 100,000 businesses around the world to leadership teams. Noting that Body Recon were already self-implementing, it was about bringing greater rigour, more insights, better application and clearer strategies for execution to the team.
The Solution
Murray didn’t just adjust their systems; he reengineered the foundations. By applying EOS, he strengthened six core components of the business and laid the groundwork for sustainable growth in Geelong and further.
Vision Together, they defined a bold future: expand services, launch a proprietary skincare line, and continued to position Body Recon as a leader in aesthetic care in Geelong and surrounds.
People They restructured the team around clearly defined roles. As the right people filled the right seats, a culture of accountability and trust began to thrive.
Data They began weekly tracking of key metrics. This shift enabled faster, smarter decisions grounded in real-time insights.
Issues Using EOS’s Issues Solving Track, the team tackled obstacles head-on. From workflow inefficiencies to gaps in client experience—fostering a proactive, solutions-driven mindset.
Process They documented and refined core business processes, from client intake to financial management. As a result, consistency and efficiency became the new standards.
Traction Quarterly goals and weekly meetings kept the team aligned and focused. Progress became visible, and momentum unstoppable.
The Results
Body Recon didn’t just grow, they transformed. The results speak volumes:
- Achieved sustainable, predictable, and increased revenue growth by over 20%, driven by strategic clarity and operational discipline.
- Increased the future value of return clients by over 30%, reflecting deeper trust and long-term engagement.
- Boosted new client revenue by over 18% through refined messaging and targeted acquisition.
- Lifted retained client revenue by over 22%, thanks to improved service delivery and loyalty programs.
- Built a stable, empowered, and united team aligned around shared values and purpose.
- Established a clear roadmap for expansion, with scalable systems and market-ready offerings.
- Developed a proprietary skincare product line that reinforces brand identity and opens new revenue streams.
Final Thoughts: A Blueprint for Geelong Businesses
Body Recon’s journey proves what’s possible when vision meets disciplined execution and relentless commitment. With Murray’s expert guidance through EOS implementation, they didn’t just evolve; they redefined their future trajectory. In fact, they were proud winners of the Geelong Business Excellence Awards for the best small business, a testament to their strategic clarity and operational grit.
For Geelong businesses ready to scale with clarity, confidence, and purpose, Body Recon’s story offers more than inspiration, it offers a proven blueprint. Transformation isn’t a distant aspiration or vague ambition. It’s achievable, measurable, and happening right here in Geelong.
Learn more about EOS here
Contact Murray here
