Businesses running on EOS® (Entrepreneurial Operating System) often call the integrator ‘Second in Command.’ However, these labels, such as ‘second in command’ or ‘Chief Operations Officer,’ fail to match the functional role of the integrator. These titles confuse teams, mislead customers, and diminish the role’s importance. The integrator’s responsibilities far exceed this limited concept.
The impact of integrators
The impact of integrator on business success cannot be overstated. Their unique role in coordinating the major of the business, driving execution, and ensuring accountability is critical achieving a company’s vision. To assist, here are some of the key accountabilities for integrators to meet their functional requirements:
- Aligning the team: Ensuring that all departments are aligned and working towards the same objectives.
- Driving Growth: Focusing on execution and operational excellence, integrators drive business development and growth.
- Maintaining Focus: Keeping the leadership team focused on the company’s objectives.
- Resolving Issues: Identifying and resolving issues that could hinder the organisation’s progress.
- Tie breaker: Making the final decision when there is no agreement across the leadership team.
- Fostering a Positive Culture: Fostering a positive and unified culture within the organisation.
Why not ‘second in command’ or COO?
Organisations often call an integrator a Chief Operations Officer or ‘Second in Command’ to align this role with those in companies that do not use EOS. However, these terms often cause confusion. For example, in some cases, a COO manages finance, HR, and other support services, while in others, they oversee operational areas.
Instead of forcing the integrator function into this established terminology, it makes more sense to simply call the role ‘Integrator.’ Why not embrace the role fully instead of misnaming it? Think about the integrator’s responsibilities—are they truly ‘second in command’? Not really. They complement the visionary as part of a dynamic duo, with both holding distinct accountabilities.
Moreover, EOS thrives on consistency and simplification, making it vital to use standardised language. Imagine renaming your accountability chart to satisfy external parties—unlikely, right? Then why alter the terminology for one of the most essential roles in an organization to appease others? Own the term ‘Integrator’ and its significance!
Reasons to recognise the role of integrator
Integrators deserve recognition for their unique contributions, and here are several compelling reasons why:
- Complementary Leadership: Visionaries and integrators bring complementary leadership styles that drive success. Visionaries focus on innovation and long-term strategy, while integrators ensure the effective execution of these strategies.
- Operational Excellence: Integrators proactively drive business development and foster alignment through their operational expertise.
- Strategic Implementation: Integrators transcend day-to-day operations by implementing strategies that achieve the company’s long-term goals.
- Leadership and Accountability: Integrators lead with authority, hold the leadership team accountable, drive performance, and keep the organisation moving in the right direction.
- Problem-Solving Expertise: Integrators excel at identifying and resolving issues that hinder progress.
Understand and own the role of integrator
Integrators take on a vital and distinct role in businesses running on EOS. They contribute more than just serving as second in command. They harmonise the major functions of the business, drive execution, ensure accountability, and foster a unified culture. Businesses must recognise the unique and critical role of integrators to fully appreciate their impact on success. By understanding and valuing their contributions, organisations can maximise the potential of the EOS framework and achieve their vision.
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