Business success shouldn’t be a surprise

Business success | Geelong Murray Smith | EOS implementer

Business success should not be a surprised to a great leadership team. In business leadership, few frameworks have proven as transformative as the Entrepreneurial Operating System (EOS). Designed to help organisations clarify, simplify, and achieve their vision, EOS provides a structured approach to building high-performing teams. Yet, within this context, there exists a paradox worth exploring: why should high-performing teams not have unexpected great outcomes?

At first glance, the notion seems counterintuitive. After all, isn’t any great outcome—expected or not—a cause for celebration? However, when viewed through the lens of EOS, unexpected success can signal deeper issues in accountability, process discipline, and strategic alignment. In fact, truly high-performing teams operating within EOS should deliver predictable excellence, not accidental brilliance.

Predictability Is the Hallmark of Business Success

EOS champions the idea that success should be intentional. Through tools like the Vision/Traction Organiser (V/TO), Scorecard, and Level 10 Meetings, teams are encouraged to set clear goals, track measurable outcomes, and maintain rigorous accountability. When a team delivers a great result that wasn’t anticipated, it raises a critical question: was the success due to strategic execution, or merely a stroke of luck?

Transitioning from this point, it becomes evident that unpredictability, even when positive, can undermine trust in the system. If outcomes are not aligned with forecasts, it suggests that either the metrics were flawed, the goals were unclear, or the team’s activities were not properly tracked. In EOS, this is not a minor oversight; it’s a signal that something in the operating system is misfiring.

The Danger of Accidental Business Success

Unexpected great outcomes can breed complacency. When teams achieve success without understanding how or why, they risk repeating behaviours that may not be scalable or sustainable. EOS emphasises the importance of process documentation and discipline. Every success should be traceable to a repeatable system. If it’s not, then the team is operating outside the bounds of EOS best practices.

Moreover, accidental success can distort team dynamics. It may elevate individuals or departments based on anecdotal wins rather than consistent performance. This can erode the culture of accountability that EOS seeks to instil. In high-performing EOS teams, every member knows their role, owns their metrics, and contributes to a shared vision. Surprises, however pleasant, can disrupt this.

Metrics Matter More Than Moments for Business Success

EOS relies heavily on data. The Scorecard, for instance, is a weekly snapshot of the organisation’s health. It allows leaders to identify issues before they become problems. When a team delivers an unexpected win, it often means the Scorecard failed to capture a leading indicator. This is not a triumph; it’s a gap.

From this perspective, great outcomes should be the result of great planning. They should emerge from quarterly Rocks, be discussed in Level 10 Meetings, and be visible in the Scorecard. If they’re not, then the team is flying blind. And while blind luck may occasionally yield success, it is not a recommended strategy.

Vision Without Traction Is Just Hallucination

One of EOS’s core tenets is that vision must be paired with traction. Vision provides direction; traction ensures execution. When outcomes are unexpected, it suggests a disconnect between the two. Perhaps the vision was not clearly communicated, or the traction was not properly monitored. Either way, the result is misalignment.

This misalignment can be costly. It can lead to resource misallocation, missed opportunities, and strategic drift. High-performing teams should be laser-focused on their Rocks, cascading priorities, and quarterly goals. Success should be the natural consequence of disciplined execution, not a pleasant surprise.

Building a Culture of Consistency

EOS is not just a system; it’s a culture. It fosters transparency, accountability, and consistency. In such a culture, surprises—good or bad—are minimised. Teams operate with clarity, leaders make decisions based on data, and everyone is aligned around a shared vision.

Unexpected business success, while superficially positive, can erode this culture. They introduce ambiguity, challenge the integrity of the Scorecard, and potentially reward behaviours that are not aligned with the EOS model. In contrast, expected success reinforces the system. It validates the processes, strengthens the culture, and builds confidence in the team’s ability to execute.

Business Success Is Engineered, Not Discovered

In summary, high-performing teams operating within EOS should strive for predictable greatness. Unexpected business success, suggest a breakdown in planning, execution, or measurement. They are not signs of brilliance, but warnings that the system is not being fully utilised.

EOS provides the tools to eliminate surprises. Through disciplined use of the V/TO, Scorecard, Rocks, and Level 10 Meetings, teams can engineer success with precision. And in doing so, they build not just high-performing teams, but resilient, scalable organisations.

After all, in the world of EOS, business success is not a happy accident, it’s a deliberate result.

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